Define the product’s specific goals, outcomes and success factors. Learn user goals and use that information to formulate design concepts. At the end of this phase, we establish a project plan to dictate what needs to be accomplished and how to accomplish it.
Discover trends, market opportunities and relevant criteria that help us meet identified project goals; learn user desires and behaviors to create a better client experience.
Envision the ideal product or service for users by brainstorming the information architecture, user flows and functionality to create an optimal user experience.
Realize the final product through high-fidelity wireframes developed to illustrate and test vetted ideas with the project team and potential users.