LAB NOTES

Financial Sponsors See The Opportunity in Digital Media

Worry Free LabsFinancial Sponsors See The Opportunity in Digital Media
Financial Sponsors See The Opportunity in Digital Media
Worry Free LabsFinancial Sponsors See The Opportunity in Digital Media
Worry Free Labs' client Internet Brands recently announced it was being acquired by KKR for $1.1 billion. Internet Brands is a fully integrated online media and software services organization focused on four high-value vertical categories: Automotive, Health, Legal and Home / Travel. The company has a strong portfolio of award-winning consumer websites and digital businesses that serve more than 100 million monthly visitors. Internet Brands operates leading brands in the following categories:
  • Auto: #1 pure play auto OEM technology and data provider Autodata Solutions; #1 auto enthusiast communities
  • Health: #1 web presence solutions providers for medical professionals: Officite, iMatrix, TherapySites, and Baystone Media
  • Legal: #1 web presence solutions providers for legal professionals: Martindale-Hubbell and Nolo
  • Home/Travel: #1 frequent flier community FlyerTalk.com; #1 apartment review site ApartmentRatings.com.
WFL has been working with Internet Brands on mobile design and mobile app development for several years, and we are extremely proud of their success and the prospect of having a great financial partner in KKR to help continue to drive growth in the future. The opportunity in mobile and digital growth is enormous, further evidenced by this transaction. KKR is a leading global investment firm that manages investments across multiple asset classes including private equity, energy, infrastructure, real estate, credit and hedge funds. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and driving growth and value creation at the asset level. 
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