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Creative UI and UX design case study: Disney Creativity Studio iPad app

Ralitsa GolemanovaCreative UI and UX design case study: Disney Creativity Studio iPad app
Ralitsa GolemanovaCreative UI and UX design case study: Disney Creativity Studio iPad app
Disney Creativity Studio is an iPad app that teaches anyone how to draw their favorite Disney characters. Remember being a little person who would have loved an app for that?
With Disney Creativity Studio’s accompanying Smart Stylus young cartoonists can change and mix colors or shake to magically draw with a rainbow. Other tools for artistic expression include changeable brushes, adjustable stroke widths, a library of stamps, and, of course, an eraser — all controlled with the simple click of a kid-friendly button.
DisneyBut we think tech-savvy adults will be just as impressed by the app’s innovative UX and UI design, developed here at Worry Free Labs. We’re rather proud of the technical expertise and creative flair our team demonstrated while coordinating between Disney and the Smart Stylus designer on a tight schedule with exacting demands.
On the UI side, Worry Free Labs experts had to merge a photo-realistic tactility with bright, colorful, and entertaining features to enchant children. The result is an engaging, illustrative, and creative experience.
Our UX experts, meanwhile, modeled the app in a way that kids ages 4-6 can easily interact with and understand. They created a high-level experience for users who don’t invest in the Smart Stylus, and built in enough enhanced capabilities with the Stylus to justify the additional expense.
The app’s graphics really let kids bring Mickey & Minnie, Pluto, Donald Duck, and Goofy to life on their iPads. Users can draw on their own, learn from a pro, or participate in activities like tracing, coloring, and connecting-the-dots with Disney animations.
For users of all ages, the app’s step-by-step video instructions from a professional Disney illustrator are bound to ignite creative sparks. And with such great results, everyone will want to use the Disney Creativity Studio cross-platform feature to share their stunning artwork with family and friends.
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