Domino’s Pizza is known for its pizza, but what is less known (and maybe a bit surprising) is that a big part of its success can be attributed to digital innovation. The company launched its first iOS app in 2011 and its first Android app in 2012. Since this time, the pizza chain’s stock price has increased by over 952% (versus 77% for YUM Brands, the owner of Pizza Hut; 432% for Papa Johns; and 75% for the S&P 500). Additionally, Domino’s Market Cap is currently $8.68 billion. To put this in perspective, it was about $902 million just six short years ago. That’s nearly $7.8 billion in value creation since Domino’s first brought its product offering to small screens worldwide!
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2016 is shaping up to be a busy year in the world of mobile and digital marketing, with mobile use gaining ground against desktops, the increasing popularity of digital assistants, new devices and technologies, and important changes to critical websites like Google, Facebook and Instagram. Also, consolidation continues to be a major theme as digital consulting firms and digital agencies continue to invest in rounding out their capabilities. Deloitte just announced that its acquiring creative agency Heat, which is its 12th acquisition since 2012. We have highlighted below a few other emerging mobile and digital industry and marketing trends for 2016.
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