Marissa Mayer has made a lot of changes at Yahoo since she took over about 2 years ago. She has made large acquisitions such as Tumblr and also has been extremely focused on improving Yahoo's user experience for mobile applications, including mail, weather and photo-sharing. Another key piece of her strategy is aligning Yahoo with Mozilla for search and making the Yahoo search user experience better for mobile. Read More
Worry Free LabsFinancial Sponsors See The Opportunity in Digital Media
Worry Free Labs' client Internet Brands recently announced it was being acquired by KKR for $1.1 billion. Internet Brands is a fully integrated online media and software services organization focused on four high-value vertical categories: Automotive, Health, Legal and Home / Travel. The company has a strong portfolio of award-winning consumer websites and digital businesses that serve more than 100 million monthly visitors. Read More
Worry Free LabsMotivating Users: Behavioral Psychology in Mobile Design
Mobile apps and responsive web sites that are successful in today's market have some common User Experience characteristics. They capture users’ attention, engage them quickly, and get them to come back again.
Worry Free LabsFind Out What Your Users Want in a Mobile App Before Building It
Building a killer mobile app is as much about tapping your creativity as it is about having your ear to the ground. It’s why, more and more, IT professionals, developers, and even CIOs are going beyond their cubicles and boardrooms to physically interact with stakeholders. They want to understand their users’ pain. Whether your mobile app users will be your own employees or consumers, getting to know their challenges can help you design a product they'll use.