LAB NOTES

When Designing Apps, Simplicity Is Where It’s At

If you were to ask a group of app users why they love their favorite apps, you’d likely get a range of responses. Yet one answer is likely to come up more than any other: “I like it because it’s simple.”
Simplicity is one of the most valued traits in any application – mobile or otherwise – yet ironically, it’s also one of the most difficult to achieve, because many designers and developers confuse “simplicity” with ease of use and an aesthetically pleasing design.
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Worry Free LabsPizza Industry Leader’s Key Ingredient? Digital Innovation
Content Over Branding: What Apple’s Design Guidelines Really Mean
Worry Free LabsContent Over Branding: What Apple’s Design Guidelines Really Mean

Content Over Branding: What Apple’s Design Guidelines Really Mean

Designing an iPhone app that delights users is no easy task. To help developers in the process, Apple offers comprehensive design guidelines that provide some insight and guidance into what makes a great iPhone app and what users expect. These guidelines cover everything from which colors to use to how to incorporate specific elements that users expect, but one area that is especially important is the section on branding.
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Using Micro-Interactions to Enhance Mobile App Design
Worry Free LabsUsing Micro-Interactions to Enhance Mobile App Design

Using Micro-Interactions to Enhance Mobile App Design

With an increasingly crowded mobile app market, great app design is no longer a nice to have but its imperative to attract and engage users.
Great app design requires a blend of art and science that consistently delights the user; it’s not only visually pleasing and stimulating but its designed with the end user in mind – and may include little things that humanize the experience and make it feel more personalized. It requires more than simply adding the features that users want or need. It requires focus on the details that make using an app a pleasurable experience. Often, these details come in the form of micro-interactions. Read More
Pizza Industry Leader’s Key Ingredient? Digital Innovation
Worry Free LabsPizza Industry Leader’s Key Ingredient? Digital Innovation

Pizza Industry Leader’s Key Ingredient? Digital Innovation

Domino’s Pizza is known for its pizza, but what is less known (and maybe a bit surprising) is that a big part of its success can be attributed to digital innovation. The company launched its first iOS app in 2011 and its first Android app in 2012. Since this time, the pizza chain’s stock price has increased by over 952% (versus 77% for YUM Brands, the owner of Pizza Hut; 432% for Papa Johns; and 75% for the S&P 500). Additionally, Domino’s Market Cap is currently $8.68 billion. To put this in perspective, it was about $902 million just six short years ago. That’s nearly $7.8 billion in value creation since Domino’s first brought its product offering to small screens worldwide!
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