Your company has launched a great new mobile app. Now, how to do you keep users engaged. The mobile app landscape is very competitive with over a million mobile apps vying for users attention. For every Facebook, Snapchat and Disney Creativity Studio there are thousands of mobile apps that lose a users interest in months. In fact, approximately 70% of mobile apps are deleted or go unused after three months. Below are a few tips on how to keep users engaged with your mobile app. 1. Avoid Adding Extraneous Features We recommend that the initial 1.0 version of your company's mobile app performs two or three key functions brilliantly instead of being a jack of all trades. The mobile user experience on an app should be geared differently from the desktop user experience, where you have more screen real estate and time to perform tasks. Users should be able to extract the utility offered with a few taps or clicks. The user experience should be intuitive and the mobile app should be as easy-to-use as possible. This will keep users coming back for more. 2. Limit Unnecessary Notifications Push notifications can be beneficial but overuse can be annoying to users and cause them delete the app. Follow best practices of relevancy and timeliness. Push notifications work well when the potential for spontaneous in-the-moment interactivity during a specific event or at a specific time is high. Also, allow users to determine if they want to receive push notifications by making it optional. 3. Curtail Too Much Typing The whole point of an app is to provide immediacy and convenience. Users often complain about having to type on their tablet's and smartphone's virtual keyboards. A speech input option can be an easier way to input information, like the name of a restaurant or to fill in a form. Users are more likely to keep using apps that offer easy interaction through speech or touch and tap inputs. 4. Continually Improve Your App Launching a mobile app is not mean its done as its only the beginning. Find out from user reviews and analytics what users like and do not like with your app's user experience. Make sure you are consistently improving the app, squashing bugs and accommodating updates to the operating system. Like any business, know your customer and cater to their needs. Your app will be more successful for it.